Curly hair needs the right balance of moisture, nourishment, and hold to stay supple, defined, and bouncy. From gentle cleansing to conditioners, leave-in treatments, and the right styling products, you’ll find products here that are tailored to the needs of curly hair.

It’s not just your curl pattern that determines what your curls need. Porosity, thickness, and density also play an important role. Discover the right routine for your curly locks and learn how to best support their natural shape.

GENTLE CLEANSING

Cleans without drying out the curls

Because of their curly texture, natural oils don’t spread as easily down the length of curly hair. As a result, your hair may be drier, while your scalp still needs to be washed regularly. Wash your curls as needed and choose a cleansing routine that suits your scalp, styling routine, and hair care needs. If you use a lot of styling products, a more thorough wash every now and then may be helpful.

MOISTURE & LUBRICITY

Grooming Makes Detangling Easier

Curly hair tangles more easily and therefore really benefits from good glide when detangling. Conditioner makes curls more supple and reduces friction when combing. It’s best to detangle your curls while they’re wet and with conditioner in your hair, carefully working from the ends upward and without pulling on any knots.

SKIN CARE THAT LASTS

Care Beyond Laundry Day

A leave-in treatment stays in your curls after washing and helps keep them soft, manageable, and frizz-free. How much to use and which texture is right for you depends on more than just your curl pattern. Fine curls usually require less product than thick curls, while dry or porous curls can benefit from more intensive care.

A DEFINITION THAT STANDS THE TEST OF TIME

Bundle, define, provide support

Styling products help define individual curls and maintain their shape as they dry. Work gel, mousse, or styling cream into wet to very damp curls and distribute the product evenly. Scrunching, smoothing, or using a styling brush can further help define the curls. If a gel cast forms, wait until your curls are completely dry before working it out.